Wow, what a weekend! My younger sis came to town for our 3rd annual America’s Beauty Show field trip. Considering that it is our 3rd time going, we’d like to consider ourselves veterans of the show. We research the vendors that have booths at the show, plot out our plan of attack using the location map, visit only the booths with the best samples, and get out of there before it becomes too crazy busy. Our first stop is always the Essie booth. For both of us, this usually where we spend the most money. How could you not with nail polish and nail treatments at 6 for $20 (or buy 5 get one free at the other Essie booth). I spent $70 total at Essie this year. Yes, I may have a problem, but let me justify it for you- I got a combination of 21 polishes and treatments. If I would’ve bought those at Ulta, I would’ve spent at least 3 times that (not to mention all the other crap I would’ve bought while at Ulta). After Essie, we head to a few other booths- Moroccan Oil, OPI, Pureology (sadly they weren’t there this year), TIGI, and Moroccan Oil again :). There’s usually some random nail tool supply booth in the back of the convention center that we always try to find with super cheap nail tools such as files, buffers, brushes, cuticle nippers, etc. This is the booth where I scored a value pack of 50 nail buffers for only $8! New to the show this year was Ardell Eyelashes. I picked up 6 pairs of false lashes for only $15 (sure beats the $5 each at Walgreens!). I also scored some new makeup brushes from Crown Brush for about $2-$3 a piece.
There’s definitely more to the show if you’re in the industry. There are demos on everything from flat-ironing, curling, updos, coloring, extensions, and spray tanning! There are also booths selling everything from products, styling tools, salon furniture, brushes, hair styling books, publications, and the list goes on!
I most enjoyed checking out all the different nail booths. There was way more of them this year than last. Newer (or at least with a larger presence) was the Shellac or Gel Manicures. There were also more booths with the nail art stickers that cover your nail. Also new for us was an actual OPI booth. Like I mentioned last Mani Monday, OPI’s presence has been with 3rd party distributor in the past. There was also a China Glaze booth and Orly. A lot of distraction for someone like me.
Here are some Instagram highlights from the show:Top Row: Models at the P&G Salon Professionals show and some guy with crazy cheetah hair. Second Row: DJ spinning some great tunes at one of the booths and half dressed female models on stilts and shirtless, buff male models. Third Row: The NYX cosmetic booth- what amazing colors and great deals! Last Row: Yep, that’s Nick Arrojo (from earlier seasons of What Not to Wear )and one of the many nail art booths.
In case you were wondering how I could spend $70 so easily at Essie- take a look at the pics below. Rows and rows and ROWS of just about every Essie Color you could imagine all organized in alphabetical order so it’s that much easier to find the color you’re looking for!As you can see from the pics above, my sis and I made out pretty well. Stay tuned for some new manicures using my new colors (the colors I got are on the left, my sister’s are on the right). Here’s what I picked up: Pinks-Tour de Finance*, Jamaica me Crazy, and Sure Shot. Oranges/Corals-Tart Deco, Orange, It’s Obvious*, and Ole Caliente*. Purples/Greys-Over the Top, Play Date, No More Film, She’s Picture Perfect. Greens-Mint Candy Apple (hot spring color) and Navigate Her*, and Go Overboard. Treatments included First Base Base Coat, Good to Go Top Coat, Apricot Cuticle Oil Treatment, and Ridge Filling Base Coat- all from Essie of course!
*All part of Essie’s Spring 2012 Collection